Solve problem statement
I help NICHE to solve this PROBLEM with this METHOD/SYSTEM/FORMULA
Transformation Statement
I help.......... to go from ......... to ......... by using/doing..............
Phrase statement
What my audience/customer really wants . [A]!
[B] stops my audience/customer from getting [A]!
They think they need to do [B] to get that [A] but actually need...(offer/product/service/uvp)...!