Design Sprint Brief - Prime your design sprints for success 🎯

Today, I am sharing one of the best resources to make your design sprint workshop (and not only) the best you have ever done.

↳You’re about to run a design sprint with your product team.

↳You’re considering one but still need to get stakeholder approval.

↳You’re a consultant and have to convince your client first.

It’s understandable — after all, a design sprint is a big investment. You’re taking 5-10 people away from their day-to-day roles to focus on a major challenge for 4-5 days. It has to deliver great results. And if it doesn’t? Well, that’s on you. No pressure! 😅

So, how can you set your design sprint up for success?

Spoiler alert: it’s all about how you start.

At Design Sprint Academy, we’ve learned from running a million design sprints (OK, not quite that many, but you get it) that success begins with a solid Design Sprint Brief.

Here’s why a great Design Sprint Brief is your best friend:

🎯 Focus — It defines the problem that needs solving, providing clarity for the team. (Because let’s face it, the hardest part of any project is figuring out what you’re actually solving!)

🤔 Context — It captures past attempts, barriers, and challenges. With this, your team avoids previous mistakes and is better prepared for the sprint.

💰 Business Perspective — It outlines clear business objectives, success metrics, and KPIs so your boss or client know what "winning" looks like.

🤷‍♂️ Customer Perspective — It reflects the customer’s point of view — from their goals to their frustrations, giving your team deeper insight into who they’re solving for.

How do we use the Design Sprint Brief?

✅ Facilitator Checklist — It’s a confidence boost for facilitators. It shows you’ve done your homework on problem definition, business metrics, and customer insights.

✅ Stakeholder Buy-in — A well-written brief can be your secret weapon to getting sign-off. Show the stakeholders or clients exactly what your sprint will achieve in a few days, and you’ll get them on board.

✅ Team Onboarding — Share it with your sprint team before the workshop. They’ll hit the ground running, fully informed and ready to dive in.

Here’s the best part:

You can spend hours creating your own Design Sprint Brief... or you can grab ours for just €49 and get back to prepping for your sprint. It’s proven, effective, and ready to go.

👉 Get it here

Make your next sprint one to remember!

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