📩 Avoid the graveyard of newsletters
Not sure when to hit 'Send'? We have information that could change the fate of your newsletter.
Do you ever wonder why some emails get a lot of attention while others don't? It's all about timing. Now that it's 2024, we're here to help you send emails at the best time.
Timing is super important. You want your email to arrive when people are ready to read it, not when they're too busy. Picking the right time means your email could be the best part of your day.
Here's the scoop from the latest data:
The Early Bird Catches the Worm: Emails sent between 11AM -12PM see a spike in opens. It's when people take a breath between tasks and check their inboxes.
Evening Owls Are Listening: Another peak occurs between 6 -7PM. It's relaxation time, and your email can be part of that unwinding routine.
Night Owls Exist: Surprisingly, there's a bump at 2AM. Yes, some folks do check emails at night!
Weekdays Win: Tuesday and Wednesday are the prime days for sending emails. But don't ignore Thursday and Monday; they have high open rates too.
But remember, not everyone is the same. What works for one group might not work for another. That's why you should try different times to see what works best for your readers.
Why does this matter? Because your emails are important. Sending them at the right time can make a big difference. It's not just about sending an email. It's about connecting with your readers.
Sticking to a schedule helps too. Once you find the best time, keep sending your emails. Your readers will look forward to hearing from you.
Want your emails to be a hit in 2024? Start testing at different times. Use what you learn to stand out.
Let's aim for the inbox and make it count
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Nata Paluaniuk
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📩 Avoid the graveyard of newsletters
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