You're probably wondering if this is normal or if there's an average conversion rate you should aim for. Here are a few things to consider:
Conversion Rate: While it varies by industry, a good benchmark for a conversion rate is around 2-5%. With 85 clicks, you might expect 1-4 conversions, but this depends heavily on the quality of your ads and landing pages.
Ad Improvement: Since you haven't had any sales yet, it might be worth reviewing your ad copy, targeting, and landing page. Ensure your ads are aligned with what users find when they click through.
Tracking: Make sure you have proper tracking set up to see where users drop off in the process. Tools like Google Analytics can help with this.
A/B Testing: Test different versions of your ads and landing pages to see what resonates more with your audience.
Budget: Evaluate if your budget is sufficient to gather enough data. Sometimes, small sample sizes can be misleading