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Mar 2 in 31 P's
Who's your prospect?
Before your dream client starts paying you, they’re called a prospect.
So… Which kind of person would you LOVE to spend time with and work with everyday?
This is your dream client.
Once you've described your your dream client, you’ll be clear on the ideal prospect you should be targeting.
Prospects are sort of like people you date, whereas clients are people you marry.
You may not know initially what sort of person you’d like to marry until you start dating, but you should at least have a rough idea…
At least pick an ideal gender.
Picking a gender instantly makes your program more attractive to the gender you market to.
For example:
Imagine there are 2 personal trainers at the gym...
1 of them doesn’t pick a gender, and just says: “I help people get fit.”
The other personal trainer says: “I help women build a peach booty and get a flat stomach.” Which one do you think is going to get more female clients?!
When you pick a gender, the people of that gender instantly feel like you understand them better because you can speak their language much easier.
Because let’s be real: Generally speaking, men care about different things than women. While of course there are exceptions, here are some quick examples of what I mean:
Universally, masculine men typically care about building things, fighting, cars, gadgets, having big muscles, having a beautiful wife, and making a lot of money to provide for their family.
Whereas feminine women typically care about things like: Being attractive, all things beauty (fashion), clear skin, flexibility, family planning, being in a creative flow, and being with a man who can provide them with financial security.
Just understanding the difference between men and women will give you an insight into how important it is to pick a gender to market to.
When marketing to women, you can speak to women's needs/desires/pains/frustrations that most men cannot relate with.
Same goes for when you market to men.
Here are some more questions to help you brainstorm the ideal prospect for you to work with:
How would you describe yourself before you transformed into the person you are now? Ie. Who were you 10 years ago?
What labels (ex: fat, single, victim, poor, tired) did you used to give yourself?
How would you label yourself now? (ex: vegan, rich, husband, enlightened, energized)
What sort of person has problems you know you can & want to help eliminate?
What niche(s) do you currently belong to?
Which kind of people are already in your audience?
If you already have clients, who’s your current favorite client?
What is a mini version of your perfect client's perfect day in their life?
Who is your perfect client buying from right now?
This becomes your niche (at least for now!)
Bonus question: If you already have paying clients, ask yourself this: If you could duplicate a client, who would you want to duplicate and why?
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Who's your prospect?
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