How To Create An "Irresistible Offer" 👀- A 100 Year Old Formula

David Allen

Oct '23 • 💬 Chat

Have you ever wondered what made you buy the last thing you bought?

Yeah, it might not have been an irresistible offer, but... you bought it anyway.

Why?

Maybe because... it appealed to your emotions, your desires, your fears, or your curiosity,

It solved a problem, fulfilled a need, satisfied a want,

Or... it was presented in a way that made you feel like you "needed" to get it.

Now, imagine... just imagine - If you could do the same thing for your own product or service,

If you could create offers that make your prospects say "Wow, I need this right now!"

Imagine if you could boost your sales, conversions, and profits with just a few tweaks to your copy and strategy.

You see truth is, your "OFFER" is the most important part of your marketing. It's what makes your prospects say "Yes" or "No" to your proposal.

And if your offer is weak, boring, or confusing, you're leaving a lot of money on the table - a LOT.

So... If you'd like to know the basic formula to creating irresistible offers that'll guarantee your prospect's saying - "YES"

Keep reading...

First of all - You NEED to know the basics.

And there are four main elements of a WINNING offer:

- The promise

- The proof

- The price

- The urgency

Let's go over each one in detail.

𝗧𝗵𝗲 𝗣𝗿𝗼𝗺𝗶𝘀𝗲

The promise - the main benefit that your product or service delivers to your customers. It's what they really want and need from you.

Your promise MUST be clear, specific, and compelling. It should answer the question: "What's in it for me?"

OK let's say... you're selling a weight loss program, your promise could be something like:

"How to Lose 10 Pounds in 10 Days Without Starving Yourself or Going to the Gym"

Notice how this promise is clear (it tells exactly what the program does), specific (it gives a precise amount of weight and time), and compelling (it appeals to the desire of losing weight fast and easy).

Your promise should also be unique. It should differentiate your offer from your competitors and show why your product or service is better or different.

𝗧𝗵𝗲 𝗣𝗿𝗼𝗼𝗳

The proof - the evidence that backs up your promise. It's what makes your prospects believe that you can deliver what you say. They need to know it actually works.

Your proof should be credible, relevant, and specific. It should answer the question: "Why should I trust you?"

These are the main types of proof you could use:

- Testimonials

- Case studies

- Statistics

- Awards

- Guarantees

- Demonstrations

𝗧𝗵𝗲 𝗣𝗿𝗶𝗰𝗲

The price - the amount of money or resource that your customers have to pay for your product or service. It's what they have to give up in exchange for your promise and value.

Your price should be fair, reasonable, and valuable. It should answer the question: "Is it even worth it?"

There are many factors that can affect your pricing, such as:

- Your costs

- Your competitors

- Your target market

- Your positioning

- Your value proposition

𝗧𝗵𝗲 𝗨𝗿𝗴𝗲𝗻𝗰𝘆

The urgency - reason why your customers have to act now. It's what motivates them to take action before it's too late.

Your urgency should be genuine, relevant, and specific. It should answer the question: "Why now?"

There are many ways to create urgency, such as:

- Limited time

- Limited quantity

- Limited availability

- Limited opportunity

- Limited bonus

Notice how this urgency is genuine (it's based on a real deadline), relevant (it's related to the offer), and specific (it gives a clear date and time).

So, there you have it. That's how you write an email that sells like crazy.

Now, it's your turn.

If you read this and you gained somewhat value...

Pitch me your offer and I'll let you know how I can improve it.

Whats the main problem you're having... In creating your offer

No social proof - hint it actually works

Audience / promoting it

The price factor

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