if you're a coach and you're working with beginner clients, or you're a beginner client yourself, here's a fascinating insight:
some beginner clients LOVE being told exactly what to do because it gives them clear instructions and they're happy to follow them.
they love following proven step by step instructions and being given hard rules to follow - so long as they know it will work.
they want the checklists.
and they want every detail of every step covered and promise to follow it to the letter.
but other beginner clients will HATE being told exactly what to do because they'll feel limited by your instructions.
they'll want more freedom to do it their way.
they'll want more room for creativity and artistry.
they'll say: "i want to express myself more authentically without having these rules to follow."
but this freedom to flow as a beginner often brings with it a ton of overwhelm, confusion, and anxiety... which ultimately leads to little to no results.
the solution?
be firm, but flexible with your clients.
have checklists, and hard rules to follow, but let your clients break the rules if they want - so long as you've warned them of the repercussions.
"cool so u don't want to do what i know works? fine. do it your way. i've personally never seen it work but you can be the first :) and if your way doesn't work, you can always try my way after."
one great example of this is with weight loss.
i used to be a weight loss coach.
100% of my clients who did what i said would lose weight.
1 of my hard rules was: "weigh yourself everyday on the scale and write that number down".
the clients who said "i don't want to weigh myself, i hate the scale" never lost weight.
same goes for business.
and we have A LOT of clients who refuse to choose one of those 4 categories.
they want to pick something else.
the result?
$0.00.
years wasted going in circles.
the clients who DO choose one of the 4 categories?
moral?
if you're a coach, be firm but flexible.
if you're a beginner, the choice is yours to do what works or try your own thing.
best,
Ted
P.S.
if you want help creating your offer & choosing one of the 4 winning categories, we now have Offer Clarity calls on the calendar for you.
you can attend the next Offer Clarity call TODAY, right here, completely for free.