I think a lot of people (not all) are keen to the opportunity of social media and content.
But it's a myth that you just need to "start" and get going, and that it'll all unfold for you.
Yea, if you're stuck, or procrastinating it's a smart move to just get going.
But the mistake so many new and experienced entrepreneurs make is just checking the box.
Social media, content, video—it's not an opportunity if you just check the box to say you're "doing it".
There are so many people competitively trying to out do you, to capture the attention you say you want.
The real opportunity is to go deep on what you're trying to do.
Don't just set out to make a YouTube channel, make the BEST YouTube channel.
Don't just make a community, make the BEST community.
Don't just make a newsletter, make the BEST newsletter.
You get the idea.
If you don't go deep, you'll likely just scratch the surface, spread yourself thin, and make zero impact.
I fall victim to this myself.
Do you really want to make something unique and interesting?
Doing something big can be scary, so sometimes we don't REALLY try.
Is there something big you want to do? do you find yourself sometimes just poking around the edge and not really doing it? or just thinking about it? or doing too many things to make a real impact?
What is it? share in the comments what you really want to go deep on. And what's your plan? what's your commitment?