Long form is the way · Content Academy

Long form is the way

You can be hooked on tiktoks and reels all you want thinking that's your path to freedom but the king of content is and always has been and will be long form.

Whether it's YouTube videos, an Email, Blog posts, Audio only podcasts...it doesn't matter.

Bite-size pieces of content are great for building awareness but they're TERRIBLE for building real relationships.Disregard this advice at your own peril.

This is again just a testament to my whole philosophy behind marketing and branding. People need a means to connecting with you and building a relationship with you. People need a reason to trust and like you so that they buy from you and come see your shows and come to your launch parties and support you. Like REALLY support you.

You can't do that with 30 second tiktoks and 100 character tweets being your entire strategy.

I use the word "ecosystem" for a reason. Without a way to keep in touch and share more about who you are and why you do what you do, you'll always fall behind the the next cheapest option or the next biggest hype.

Want to charge more for your services? Build better relationships

Want to sell out more venues? Build better relationships

Want to get genuine feedback from your audience? Build better relationships

You do it with LONG-FORM content.

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