Having taught over 1 million students across platforms like Udemy and LinkedIn Learning, (and now Skool) I've seen firsthand what separates a successful course from one that simply gathers digital dust. The trick?
Understand your students' needs before you start building your curriculum.
When I created my flagship writing courses, I focused on the exact struggles aspiring writers face.
How could I give them more clarity? Better yet, how could I give my students that 'a-ha' moment.
Instead of a one-size-fits-all approach, I broke down concepts into easily digestible lessons. That clarity not only helped students grasp complex ideas but also built trust.
And trust is everything in education. Whether you’re creating a course, a community post, or a simple blog, put your audience at the heart of your work.
Remember, your content's success is directly linked to how well you can serve your readers/listeners/viewers.