Leveling up on the Leaderboards

I was preoccuppied getting my community up and going I didn't get in here much. So imagine my surprise to be at Level 3 where apparently only 2% of members are? And I'm 20 points away from Level 4 where only 1% of members are? I've never been in the 2% or 1% of anything. And it wasn't that hard. So what gives? Why can't more members get there? Just curious. Never thought this gamification game would strike my fancy but it must be a dopamine need now!

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