I lost money so you don’t have to.

Note: This whole thought process can be applied to anything you’re trying to achieve, regardless of whether it involves hiring someone or not.

Someone made a post asking about whether to hire a community manager.

I’ve hired a lot of people over the last 25 years and it’s taken me *this* long to learn the following (in regards to hiring - but it can really be applied to anything):

Before creating the job position, I think a useful question to ask is “what is the net effect I’d like to see as a result of this person’s activities?”

Example: More sales

Then reverse engineer what activities must be performed to achieve that net effect …

Example:

Step 1: Outbound DMs to new members asking what they want help with, pointing them to the proper resources based on answers, then booking a call with you once they’ve experienced value.

Step 2: Follow up with “xxxx” until you get a reply.

Step 3: Ask if they found the recommended resources helpful.

Step 4: Follow up with XXX until you get a reply.

Step 5: Ask if they would like a call with you.

Step 6: If yes, follow up and make sure the call gets booked.

Then create an SOP for how to perform them.

Example:

Send first DM on day 1: “Hi Bob I’m Ed from the group. Making sure you’re finding everything OK. If you’ll tell me what you’re hoping to accomplish as a member, I’d be happy to point you toward the right resources.”

Then create a daily scorecard which lists the daily goals and daily “actuals” for each activity that needs to be performed in order to achieve the result you’re looking to achieve.

This post could be a lot more detailed, I know. I’m typing it from my phone and it’s hard to see the screen lol.

Sorry.

Hope this helps.

It has helped us a LOT.

Learned it from my wife after she started studying Gino Wickman‘s work.

I take no credit for anything smart.

All I’m good for is doing words and stuff so people buy things …so keep that in mind.

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