Conversions from Free to Paid Communities - Socializers Part 1
gave me access to his communities to share some data regarding the two community set-ups that are popular here on Skool. His free community is only two months old so we need some more time to come to any conclusions.
The attached figure is my first cut at the analysis. The only thing that's clear so far is that promotions work (I know, very obvious). He doesn't promote much within the free community but had promos on Valentine's Day and at the end of the February Games. You can see that those two discounts resulted in the majority of the conversions over the last two months (most of his members went straight into the paid community last year). There were also several conversions on a day where he shared some member successes in a post.
Please let me know below what else I should look at (and what conclusions you have come to analyzing your communities).
More to come in a month or two if Jack let's me...
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Joshua Ashurst
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Conversions from Free to Paid Communities - Socializers Part 1
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