$1.5M a Month · Skool Community

$1.5M a Month

Story time! Here’s how I built our clothing brand from $0 to $1.5M per month in about 4.5 years…

WITH

Zero Initial Cash
Zero Outside Funding
Zero Rich Parents
Zero Prior Experience

Only sharing this as it’s what I wish I had when I was first starting. Just needed to see it’s possible, and then I could figure it out from there 🙂

Start - January 1st, 2020

My twin brother and I worked in accounting and hated it. 3 months after starting my corporate career I felt dead inside and knew I wanted to do something else. Had the idea to start a clothing brand that I thought of when I was 16 - but actually put some effort into it.

One day or day one? Day one!

In January, we sold about $1,300 of tees + hats to friends and family, plus got our first customers from running boosted posts on Instagram.

….then the sales stopped. “Why aren’t we making any sales??” I asked my brother - “I dunno.”

Super helpful, thanks Alec!

That led to me step back and think - you can have the best product in the world, but if nobody knows about it, they can’t buy it!

BOOM!

There it was, the magic we were looking for - MARKETING!

I went to school for business and accounting and I never even thought about marketing until the sales stopped rolling in😅

Anyways - I started to learn Facebook ads via YouTube. Literally just watching thousands of hours of videos, and then testing it on a very small scale. Started with $20 a day, then $100, $200, back to $20, and so on.

As I kept getting better at running ads, we were making more money, and started figuring out the operations side as well. Learned how to make the shirts faster, get cheaper shipping rates, make new designs, source new blanks, etc.

In June of 2020, we hit $36k in a month, still working part time.

June of 2021 - we hit $180k.

June 2022 - we hit $640k

June 2023 - we hit $1.25 Million

June 2024 - we’ll see!

When I look back at it - I didn’t have any AH HA moments, instead it was the most annoying, drawn out process of showing up every single day, doing the exact same thing, and tweaking things over and over to test and improve.

As I’ve gone down this road further and further, it’s not a single thing that’ll get you to your first $100k month, or first $1M month, it’s all these little things that compound.

So where do you start?

Make a great product first.

Then a great offer.

Then make a half decent ad.

A great product + a great offer = $, even if the ad SUCKS!

Media buying is much easier now, so the only levers you can really pull to get to $1.5M a month and far beyond that is to make a really good product that your customers love, pair it with a great offer, and then make as good of an ad as you can.

Half of our winning ads are shot on my iPhone in our warehouse with zero fancy equipment. Just gotta keep it simple!

Alright, that’s all for now.

How can I help you? Ask some questions in the comments and I gotcha.

-Sean

Photos

1) Sales from May 2023 - first $1M Month

2) Old warehouse after a big restock

3) Biggest sales week ever, sometime early 2020

4) Where it all started, making stuff by hand in my room

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