Off a call with someone who's looking at paid marketing.... don't do it!!!! Those leads are cold.
Instead, warm leads... people who are interested, in your circle, want to know more..
How do you get these types of people to know about you and what you're doing?
By putting out brilliant content.
This is important for you if you work for yourself, or if you work for someone else and want to be known for your brilliance :)
Back to the beginning: how do you market yourself?