Apr 2 in General discussion
Value vs Price
What do you typically charge for your security services? I've noticed many companies struggle with setting low rates, leading to slim profit margins. In the SNAP Blueprint, we discuss the strategy of increasing prices by highlighting your unique value proposition. What does that entail? It suggests that customers might not be as price-sensitive as you think. However, they're unlikely to pay more for the same service level. If you can effectively convey to your potential clients how your company stands out from the rest, you can distinguish yourself from the competition and position your business as superior. Anyone care to share?
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Value vs Price
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