Secret Hack for more conversions with your emails and social posts

Hey Team! Here is another secret strategy that may seem like a small thing, but is actually a huge hack. Many of you post links to videos, facebook groups, instagram accounts, etc to drive traffic to your offers.

The big problem with doing this is that if/when someone clicks on these links on mobile, they are often hit by a brick wall. And by a brick wall, I mean that they are directed to the login screen for that platform instead of instantly seeing your content. If they are like most people, instead of logging in again to see your content, they simply swipe away and will never see your stuff. Instead, here is what I do:

I use a tool called URL Genius. It is a paid tool, but my bill is typically less than $10/mo. URL Genius does something called Deep Linking which basically means that it redirects the link to open up directly in the app instead of sending them to the login page.

So for example: If I send an email out to my list to join my Facebook group, a majority of the people that click on the link will never actually get to the group because they will click the link and it will direct them to the Facebook login page. Instead, what I'd do is get the url to my Facebook group, then paste it into URL Genius and have it give me a deep link.

Then, I'd send that new link out in my email, and when people click that link their Facebook app will open with them already logged in, and they will go directly to the group. Again, this may seem like a small thing, but I've tested both ways and I get a ton more activity using the URL Genius link.

I hope that helps!

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