Jun '23 (edited) in General discussion
Contact form fields for PDF Guides/Checklists/ Templates
When you send people to an opt in for a PDF guide/ checklist/ template (basically a downloadable thing), just collect the first name and email address. Don't collect the last name, phone number, or anything else when doing a registration like this. It will boost your conversion rate on your landing page significantly.
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Contact form fields for PDF Guides/Checklists/ Templates
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