23d ago (edited) in Knowledge
Create Necessity
How many of you have an iPhone? How many of you got a coffee this morning? How many of you have a Netflix account?
How many of you would be broke and still keep your Netflix subscription, still get a coffee, and still keep your iPhone?
These companies and many more have done a great job of creating necessity - they make you feel like you NEED their product. Whether you're a seasoned business owner or just starting out, creating necessity is really important. That feeling of necessity keeps people coming back regardless of recessions, depressions, pandemics, or anything else the world can throw at us.
The best part is, any business can do this. It doesn't matter if you're a landscaping company, gym, restaurant, software company, or accounting office. You can create a product or customer experience so outstanding that your customers won't go anywhere else for whatever you're selling. Alex Hormozi talks about something similar in $100M Offers when he says, "make your offer so good people feel stupid saying no."
So how do you do this? The answer: outstanding products and customer experience. Become everyone's go-to for whatever it is you sell. Put an emphasis on high quality and going above and beyond for your customers. Be the first company your customers recommend when their friends are looking for that product or service. Don't stop iterating and trying new things until you create necessity.
Comment on what you're doing to create necessity in your business!
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Create Necessity
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