Top-100 Dream Clients · Brandepreneurs

Top-100 Dream Clients

(how I misunderstood the concept)

Just got off the call with

We spent quite some time figuring out the WHO and the actual problem they'd be solving as an agency

Mind you, Amit runs an agency for a good few years now but it was necessary to rework the PMF because the market has changed

It was also tough for them to niche down because "oh we'd lose all the other clients" where...

In reality the "niche" they picked is still MASSIVE and they will trim it further after interacting with the market, but...

In its own time!

Now comes the next step...

And that's about putting together a list of, ideally, 100 dream clients.

These are the clients they want to work with.

However, the idea is not to pitch THEM per se.

Far from it actually.

The idea is to find these companies.

Then find their decision makers.

Then see where these decision-makers hang out and then...

Intercept them there!

Let me give you a real life example.

Say, you are an SEO agency and want to work with...Red Bull.

You then find all the decision-makers that are related to the service you offer.

You then find all the places they naturally hang out in:

You then "go" and intercept these guys there!

I'm not sure you understand how valuable this stuff is, so let me give you an example.

Again, you run a SEO agency and...

You have two conferences on the same day and your goal is to get clients.

Which one do you go to?

It seems logical that it's #2 but when it comes to our natural behavior, people always gravitate to their own tribe - the SEO folks in this case.

The conclusion?

Once you figure out the WHO and the WHAT...

Go figure out where these guys hang around and "inject" yourself there.

They will notice :)

PS need help getting 8-20 inbound qualified leads per month? Hit me up :)

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