Intro + Insights · Brandepreneurs

Intro + Insights

Hi, just had a great session with Artem.

Intro:

My name is Alex Benkendorf

I run a UX/UI and branding agency that helps global tech, SaaS, and service companies become leaders in their niche - with strategy, web, product & pitch deck development.

We specialize in interfaces, UX/UI design systems, brand strategy, web design, and marketing collateral for b2b tech companies.

Some notes:

Our client became the 55th fastest growing company in US/Canada in 2023 (financial times) - after full rebrand, website redesign and several years of hard work together with their sales and marketing teams.

• Clients range from startups, factories & development companies to SaaS, startups and even a medtech ecosystem in Africa.

• Design director has 20+ years of experience with projects with Fortune 500 companies (among the clients he’s worked with - Intel, Lenovo, Microsoft, Bentley, Renault)

Something personal:

• Nomad, traveling with my family and worldschooling my 3 kids. (Latvia, Czechia, Spain, Portugal, and more)

Feel free to add me on Linkedin:

https://www.linkedin.com/in/benkendorf/

Insights:

My profile is currently not vertically optimised for conversions and is not too clear messaging-wise,

so we had a conversation around "cloning" the types of clients that i've worked with - by "reverse engineering" their parameters through sales navigator (as the primary tool for targeting).

There are essentially 3 types.

10+ employees service business in IT sphere - for strategy, redesign and technological partnership (as most of my income comes from many years of partnerships) - like Microsoft power apps integrator
Startup or a venture company looking for clarity through strategy & rebranding. (Could be a venture fund, or a startup between seed and series A)
Solo SaaS founder for small UX/UI projects and consulting.

Current task for me is clarity on the types of companies i'd want to reach out to. :)

We did work with a lot of them, so it's not easy to focus - but is a necessary step.

Good luck to everyone!

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