Why Discussion Groups Could Be the Secret to Growing Your Body Contouring Business
Have you ever thought about what’s really driving the growth of successful body contouring businesses? It’s not just about the services you offer or the prices you set. One major key is how you connect with your clients on a deeper level. I recently watched this video with Daniel Priestley, and it was eye-opening. He talks about the power of creating spaces for people to discuss their challenges—like body contouring concerns—before you even try to sell them anything. It’s about creating value through community, not just through sales pitches.
Priestley said something that really stuck with me: “People buy what others want to buy, not what others want to sell.” And that’s so true. Your potential clients don’t want to feel sold to; they want to feel understood and empowered. Imagine if, instead of pitching your body contouring services immediately, you set up a discussion group where clients could openly share their body goals, concerns, and questions. You’d be building trust and offering them a safe space before introducing your services as the perfect solution. That’s a game-changer for growing your business.
How to Use Discussion Groups and Skool to Grow Your Body Contouring Business
So how do you get started with this idea? One great way is to use Skool, an online platform where you can create communities, courses, and discussions that bring your clients together. Here’s how you can leverage Skool to really build strong connections with your clients:
Create Weekly Educational Content: Skool lets you create and schedule educational modules that can help your clients understand the benefits of body contouring, aftercare tips, and more. For example, you could create a lesson on "Maximizing Your Body Contouring Results" where you teach clients what to do before and after treatments. This content positions you as an expert and helps your clients feel empowered and informed.
Host Live Q&A Sessions: Skool allows you to run live Q&A sessions, where clients can ask you questions directly about the treatments they’re interested in or concerns they may have. This builds trust and makes your clients feel personally supported. For example, you could offer a monthly "Ask Me Anything" session where you answer common concerns about RF treatments, cavitation, or wood therapy.
Start Problem-Focused Discussion Groups: One of the best features of Skool is the ability to create discussion groups around specific topics. Start a group focused on common client concerns like “How to Lose Belly Fat Without Surgery” or “Maintaining Results After Cavitation.” These groups let your clients connect with each other, share experiences, and ultimately turn to you as the trusted expert when they need a solution.
Client Success Stories & Case Studies: Highlight real-life success stories within your Skool community. Share before-and-after photos, case studies, and testimonials from clients who have seen amazing results. This not only inspires others but also shows the tangible benefits of your treatments.
Challenges and Engagement Activities: Keep your community active by offering fun challenges like a "30-Day Post-Treatment Care Challenge" where clients can participate, share their progress, and win rewards like discounted services. This keeps your audience engaged and excited about what you offer.
Why Skool Games Can Help You Master This Approach
If this all sounds exciting, but you’re unsure how to get started, there’s a solution for you—Skool Games. Skool Games is an interactive, gamified experience where you can learn how to grow and engage a community, while also building valuable skills for your business. The best part? It’s fun and immersive, making learning easy and actionable.
By joining Skool Games, you’ll learn how to structure your content, run effective discussion groups, and build a thriving community around your body contouring services. You’ll pick up powerful techniques to help your clients feel connected to your brand and more likely to stick with you for the long term.
Join Skool Games and Get a Free 45-Minute Strategy Session with Me
If you’re serious about growing your body contouring business and want to learn these skills, I highly recommend you join Skool Games through my link. When you do, I’m offering a free 45-minute Google Meet session where I’ll personally help you set up your Skool community. I’ll give you tailored advice on how to create educational content, engage your clients, and grow your business effectively.
Don’t miss this opportunity to take your business to the next level by building a strong, engaged community around your services. Let’s create real value for your clients and grow your business together!
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Jason Cohen
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Why Discussion Groups Could Be the Secret to Growing Your Body Contouring Business
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