Sep 22 in Technical Questions
this is how ANY academy can make money with PAID advertising.
this is an excerpt from my foundational sales letter which talks about our MAIN way of making our clients more money than before they started working with us.
DISCLAIMER: I did NOT come up with this technique.
just like every BJJ technique, I learned it from those before me who proved it in the real world.
@Alex Hormozi created this framework for offers in big box gyms, and it has been proven to work within the jiu-jitsu space as well, simply because it employs a value-driven, market-agnostic offer.
"how to grow your academy without upfront marketing costs
one of the most powerful strategies we employ is the self-funded growth plan.
this innovative approach allows you to grow your BJJ academy by using revenue from a special, high-value offer to fund your advertising.
instead of relying on low-cost trial classes that barely cover ad expenses, we help you create compelling offers that attract committed students and self-fund your marketing efforts.
how it works:
1. create a high-value offer
we assist you in crafting irresistible offers that provide exceptional value to new students.
here are some ideas that we have proven to work:
- beginner's boost program ($500-$800): a 4-week introductory course for newcomers. small class sizes for personalized attention. includes a free gi (uniform) and belt. and one private lesson each week. access to exclusive online training videos. (we help you set this up within matmatch 2.0)
- private lesson package ($600-$1,000): a series of one-on-one sessions with a top instructor. personalized training plans to achieve specific goals. nutritional and fitness guidance.
2. targeted advertising
we design and deploy engaging ads that highlight your special offers:
- precise audience targeting: reach individuals interested in martial arts, self-defense, fitness, or personal development. focus on those living near your academy.
- compelling value proposition: emphasize the exclusivity and limited availability of your offer. showcase why it's a superior deal compared to standard memberships.
- social proof: include testimonials from students who have benefited from similar programs.
3. self-funding mechanism
here's how the numbers can work in your favor:
- day 1: ad spend: $100
- leads generated: 10
- sign-ups: 2 (20% conversion rate)
- revenue: $1,200 ($600 per sign-up)
- profit after ads: $1,100
- scaling up: as you reinvest the profits, your ad spend can increase, leading to more leads and higher revenue. with consistent conversion rates, higher ad spend equates to exponential growth.
4. seamless implementation
- staff training: we provide scripts and training materials to ensure your team confidently presents the offer and handles inquiries.
- streamlined sign-up process: we set up online registration and payment systems for a frictionless experience.
- exceptional delivery: by exceeding expectations, you encourage positive word-of-mouth and increase the likelihood of long-term memberships.
5. ongoing optimization
- data tracking: monitor key metrics like cost per lead, conversion rates, and customer acquisition cost.
- continuous improvement: we test and refine ad creatives, messaging, and landing pages to maximize performance.
why this strategy works:
- immediate cash flow: generates upfront revenue to cover advertising costs and improve cash reserves.
- attracts serious students: higher-priced offers appeal to individuals committed to their training journey.
- differentiates your academy: unique programs set you apart from competitors.
- additional revenue streams: opportunities for upselling and referrals from satisfied participants."
if you want this to be an easy, turnkey installation in your academy, DM me the word 'TURNKEY' and I will show you the exact methods we use to make this work in ANY local market, no matter the economy.
check out our foundational sales letter here: https://twodaysmedia.notion.site/who-we-are-37839bebaae44cd195542a87ad0ac9f8?pvs=4
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this is how ANY academy can make money with PAID advertising.
skool.com/bjj-marketing-masters-1524
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