I used some of your templates and added my own, running 1 ad with the same creative (10 images, 5 headlines/text) but testing for 3 different target markets: life coaches, health coaches, and marketing/business coaches. I want to know which audience responds best to my ads. The ad is for "10 Sure-Fire Ways To Maximize Your Event Turnout" lead magnet. Once they fill out the lead form, they are sent to my group. Right now my group has only 80 members. My goals are to add more people to the group (As you said goal is 50% of leads) with CTR-Link under 1%. My budget is $20 per day, I will review after 4 days. Hopefully this will help me decide which target market to go after. Plus testing my creatives will give me a better idea of what works with the goal of CTR-All being >3%.
I couldn't get one creative to work for facebook in-stream video. Oh well, I will research later.
Feedback welcome. Thank you
here's my ad preview: