Secret to Using AI for Effective Marketing? Listen In...

I had an awesome time recording a podcast with my sweeet friend,

. 🤗 We met a few years ago when we were both speaking at Social Media Week Lima.

Have you ever met someone before and it was like you were long lost soulmate friends in a hot second? That's how it was! We instantly connected and have been fast friends ever since. He's amazing!

We have been back and forth for months sharing our excitement around AI and when he asked me to be on his podcast to chat about AI, it was a heck to the yes!

We chatted about how overwhelmed we both feel by the rapid AI developments happening daily. 🤯 But we also talked about the huge potential for US as marketers.

Phil asked how I stay on top of all the tools and innovations without getting overloaded. 💻 I shared my frameworks for evaluating and streamlining the most useful AI tools for business impact.

We also geeked out over the latest capabilities for content creation, lead gen, visuals and more. 🎙️ I explained why AI works best when you customize it with your brand voice and ideals. Hint, hint...our brand speak strategy!

You can hear our full convo on Phil's podcast here: http://philp.al/bth209

Would love your thoughts in the comments! ❤️

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