#1 reason to have ONE specific person in mind is so that it's easier for you to create content and make offers that directly speak to that one person.
It's more difficult speaking to everyone. Does that sound fair?
Your audience will feel like YOU are the answer because you understand them better than they understand themselves.
Otherwise, it's easy for our message to become watered down, and we try to help everyone and no one.
Do you agree?👇