9h ago in Announcements
Book 55: "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne
Could you wipe out business competition by selling to people who may not be buying initially?
Our next course is on "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne. In this course, we will learn how to break away from fierce competition by creating new, uncontested market spaces—what the authors call "blue oceans." We’ll explore key concepts such as value innovation, strategic moves, and how to make the competition irrelevant by redefining market boundaries. By the end of this course, we’ll have a solid understanding of how to apply these principles to develop innovative strategies that lead to sustainable success and growth.
W. Chan Kim and Renée Mauborgne are distinguished professors and co-directors of the INSEAD Blue Ocean Strategy Institute. Their extensive research and expertise in business strategy have made "Blue Ocean Strategy" one of the most influential books in modern business thinking. Together, they challenge traditional models of competition and inspire businesses to think creatively about their market position. Through their combined insights, Kim and Mauborgne provide a fresh approach to achieving success by crafting new markets, rather than competing in overcrowded ones.
Learn how to sell to people not buying here: https://tinyurl.com/4nkt396v
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Book 55: "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne
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