Step 4.3: Creating Your Marketing Systems

Think about this for a second. In your business do you have a Production or Installation department?

Most companies do, it's typically where the hands-on part or fulfillment of sales takes place. Depending on whether your business provides professional services or sells physical products, you're running another system to fulfill the products or services that you’ve sold.

Its interesting to talk with business owners who know they need an operations system and then refuse to put the same emphasis on creating a marketing system.

Operating Systems vs. Marketing Systems

Your business is actually just one big operating system broken down into departments all working together as one finely tuned machine. At least that’s what we tell ourselves as business owners.

The obvious and more fun part of the business (I’ll admit I’m bias) is the marketing system you need to have. So let's take a look at the components needed to run a content marketing program.

The System Tools

Often times when this process begins, mapping out your business and assessing the current systems, it’s easy to lose track of just focusing on what you need to get started.

If you wanted one succinct short list, minus the details - it would look like this:

Content Marketing
Social Media Marketing
Video Marketing
Media Buying/Traffic Acquisition
Testing & Optimizing
Email/Marketing Automation
SMS/ Text Automation
Database Marketing

These are the mainstays of today's digital marketing world. However, getting your business up and running without a clear roadmap can turn into a colossal waste of time if you're trying to do this on your own. That's why we created the community, to help you grow your business.

What are your thoughts? Share below in the comments.

Lets Get Started with the Course!

PS: If its still locked for you, you need to go back into the posts of the community and start making comments so you can get some likes... you can't Level Up and advance to opening the Digital Marketing Course until you stop being a Procrastinator.

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