Step 1: Intro to Artificial Grass Marketing

Hi I'm Troy.

Along with Tim Fullerton, my business partner, we own and operate 2 Brands inside the turf industry based in Northern California. The first business, Heavenly Greens, is a 22 year old 100% installation company. At its peak we managed 17 different, 3-4 man installation crews including vehicles and equipment, we also manage 15 sales reps and over 70 employee's.

Back in 2015, I started our retail brand Artificial Turf Express, which we run out of the same building.

Both Tim and myself started as Sales Reps for Heavenly Greens back in 2006, a little over a decade later, in 2018, we had the opportunity to buy the business from its Founder, Dan Theis.

Today, these businesses have generated over $300MM in sales. If there is one thing that running these kinds of numbers has taught us, it's that you absolutely need to have a system in place to manage all the moving parts.

We manage each of these businesses with a digital marketing stack, or multiple platforms integrated into one big operating system. The Heavenly Greens marketing stack consists of; JivoChat (for live chat into our own 4-member Call Center) > Invoca (call tracking and recording) > Hubspot (content and marketing automation) > Salesforce (CRM, sales management, production & installation scheduling) while Artificial Turf Express uses the CRM/Marketing AGM App and Square for our Point of Sale system.

Without a system, its nearly impossible to manage the business efficiently. I know this first hand, because that's how I used to feel before I understood how all this stuff works.

Inside the Free Course AGM's Guide to Digital Marketing, located inside the Classroom Tab above, we will show you the systems and content strategies we’ve successfully deployed to drive leads, educate prospects and to ultimately create more qualified buyers for Heavenly Greens.

When you combine these strategies with marketing automation you can reap even bigger rewards. With today’s publishing platforms, Youtube, IG, Twitter, LinkedIn, Facebook, TikTok, YT Shorts, etc, producing content people can relate to is much easier than ever before. Not to mention even more powerful.

Overtime, and building on one core strategy (Content Marketing) Heavenly Greens has dramatically improved results across key performance metrics such as:

Geographic Market Share

Creating Better and More Qualified Buyers
More Efficient & Effective Lead Generation
Achieving Total Control of our Marketing Data
Delivering Higher Closing Rates to Sales
Closing More Sales on Less Leads

The AGM Community was created to help other small business owners establish the core elements required to build a winning digital marketing presence.

Welcome, we hope you enjoy the content we've built for you.

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A community to support Business Owners with Educational Content, Operational Support and Marketing Strategies to grow their Artificial Grass business.