Quick Tip: Boost your Bookings by 15%

Michael Morrison

15h ago in SEO & Marketing Strategy

Here's a simple trick we implemented that led to a surprising boost in bookings:

We added a single line to all our property descriptions on Airbnb:

"Message us & ask about our early check-in/out options"

The results?

- 15-30% increase in booking inquiries

- SEO Boost on Airbnb platform

- My properties went from the 3rd page to 1st page of search results on Airbnb

Why it works:

Airbnb has implemented what they call the "interest" algorithm that will determine how high up on the search results your property is found.

Airbnb tracks how many users are clicking into your listing & how many messages/inquiries you are receiving. The more people that click on your property and send you a message - the better SEO boost you receive.

This CTA is a very simple yet effective way to have Airbnb direct your listing more traffic. This CTA is just an example but you could also prompt guests to ask about a specific amenity that you offer, a local attraction, or upsell services you offer.

There are many tips & tricks you can utilize to drive more traffic to your property which result in more books & more $$.

Have you tried something similar? What small change made a big impact on your STR business?

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