Key Take-Aways - Yours? · APES: Agency Profit Elevation

Key Take-Aways - Yours?

1️⃣ Email is better than sms for segmentation and best for long-term commitment.

2️⃣ Most businesses think backwards. They think more leads rather than focusing on their followup system. As an example... If a business doubles their conversions on the followup system, they need to only pay for 1/2 the leads to get the same output. This costs the business less.

3️⃣ Simple and practical is key. A simple email sequence over 2 weeks every 2-3 days and then every 45 day checkins is as simple as it gets. This is the MVP - Minimum viable process.

4️⃣ It may take a year and half to aquire a client, but this requires no extra on your part with a system in place.

5️⃣ With a system in place when you promise that you are going to followup each day you are demonstrating that you follow through with your commitments. So, businesses see this as a strength in partnering with you.

6️⃣ In conversation - Focus on result driven tactics with businesses. It is best to say something like: businesses may experience results like my mentor who helped a weight loss coach add $22,000 in more business in a week or one of my collegues who added $1 million dollars to his client's business. This builds intrigue rather than I build websites, social media, and email marketing.

6 comments