When I first set out to raise private capital, I thought I had to be like Superman. I believed I needed to showcase my successes, boast about my deals, and prove my greatness. But despite my efforts, I ended up raising a total of $0 in an entire year.
That’s when I realized something crucial: Raising private capital isn’t about me—it’s about the investor. It’s about understanding their dreams, fears, and financial goals. It’s about listening and figuring out how I can help them.
I’m not Superman. I’m just an engineer, building a bridge for my investors to reach their financial paradise. When I shifted my focus from talking about myself to providing real value to my investors, everything changed.
In a single one-hour presentation, my team and I raised $6 million in private capital. That’s right—$6 million in one hour!
The key was making it about the investors and what they needed.
Now, you might be thinking, “But Mike, I don’t know anyone with millions to invest.”.Don’t worry, I’ll share exactly how we find private investors in my next post.
Comment “FIND” below, and I’ll tag you when it’s out tomorrow so you don’t miss it.