Oct 19 in 💬 General discussion
Why you need to advertise to do SEO well
People often ask why use Google Ads.
Truth is, it’s the ONLY way to get data that’s unique to your business, product/service mix and geographical locations. You only need to spend £1/$1/€1 a day….
But if you’re advertising already, here are some top tips to reduce your Google Ads CPC and increase ROAS.
Do Keyword research:
You know the stats right? According to Moz, for every £1 you spend, you get 22X ROI on SEO.
BUT…
94% of the 8.7BN searches done on Google every day (circa 100,000/second) are under 10 searches a month. This is your blue ocean opportunity to harvest high intent, low competition search terms your competitors aren’t targeting. Use Keyword Strategy Tool - that comes with a Proven Data Driven Digital Marketing Strategy to drive your growth.
Use negative keywords:
Proactively prevent your ads showing for irrelevant search terms, which waste your budget and have lower intent to buy. Go into Google Ads regularly and clean down your incoming search terms.
Use long-tail keywords:
These keywords are more specific, have higher intent to buy and have less competition. They typically cost less too as its real estate Google Ads is not selling.
Use ad scheduling:
Decide when you want your ad to be shown, - avoid showing ads 24/7 or when your impressions are low, CTR low or conversion low.
Use ad extensions:
Improve your CTR, which can help lower your CPC.
Use geotargeting:
Exclude locations where your business doesn't operate or where advertising costs are high.
Improve your landing pages:
Make sure your landing pages are optimised for conversion and relevant to the search traffic you’re targeting.
Use cost-effective bidding strategies:
Use a exact match bidding strategy to reduce irrelevant clicks. Use broad match terms if they’re low volume.
Improve your ad quality score:
Making your ads better can reduce your cost per click by as much as 400%. Spend time getting your ads and pages aligned with the search intent you’re trying to harvest into revenue.
What’s your best tip you’d offer that will improve return on advertising spend that’s not included above?
If your Google Ads aren’t performing, or you need a stronger ROAS, give us a call. I’ll even train you and show you what we do for free.
Click the link and sign up. Go to the register under the log in button, and you’ll get 10 free credits.
Search short tail terms. Watch the video first so you know how to use it. DM me if you want help.
Good luck!🤞
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Why you need to advertise to do SEO well
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