[Script Idea] Content Decay
I am currently trying my best to build a script that allows us to analyze content decay in bulk in a much easier and more productive way but I am reaching a point where I am stuck and can´t make any progress so, I am sharing my idea so hopefully someone else can take on this and share it with the community.
Here´s what I plan the script to do:
  • Connect to GSC
  • Input the site´s sitemap
  • An option to exclude any subfolder and/or collections from the analysis (if we only want to focus the analysis on the /blog/ subfolder for example or exclude /category/)
  • Fetched the Clicks and Impression data for each URL for the last 3 months comparing MoM (check the attached image below)
  • Highlight with a particular color any and all URLs with a clear downward trend in consecutive months (maybe yellow) and another color for a downward trend in back to back to back months (maybe red - we would prioritize these) - Maybe not color code this and just add a column at the end with a number indicating the number of consecutive months
  • Export it to a CSV
Have you found something like this? Thoughts?
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8 comments
Roger Marquez
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[Script Idea] Content Decay
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