Optimize for Semantic Search & Topic Clusters

Instead of just focusing on individual keywords, optimize your content for semantic search by organizing it around comprehensive topic clusters. Create a central "pillar page" that covers a broad topic in depth, then develop supporting content (blogs, guides, etc.) that links back to the pillar. This helps search engines understand your content’s depth and breadth, increasing relevance for a variety of search queries related to the main topic.

Actionable Tip: Use tools like SEMrush or Ahrefs to find related terms and questions users are searching for within a topic, then interlink all related articles.

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