Essential Foundations for Building a Successful AI Agency

Before diving into building AI infrastructures for yourself and your clients, it's crucial to have the basic foundations in place for your business to even work. These foundations are your “Niche” and “Core Offer”.

Understanding Your Niche and Core Offer

Niche: A specific area of a larger market that a business serves, with a specific target audience.

Core Offer: The main product or service you're offering to your target audience (aka niche).

Most people overcomplicate these two foundations, which is why many business owners never sign their first client. Here's how to simplify and effectively choose your niche and core offer:

Choosing Your Niche

When picking a niche, keep the following in mind:

TAM (Total Addressable Market): This is a market sizing metric that estimates a product or service's potential revenue if it achieves 100% market share. Choose a niche with a large TAM to ensure growth potential.

HTN (High Ticket Niche): Ensure your market can afford high ticket prices, making your efforts more profitable.

Key Considerations for Your Niche

Solve a Painful Problem: If the niche you chose does not have a painful problem you can solve, they won’t purchase from you.

Expanding Market: The niche you choose must be expanding for long-term success. If your niche shrinks, so does your business.

Interest and Commitment: You’re going to spend your life working with the niche you chose, solving their problems & spending thousands of hours helping them. Make sure you find it interesting at least a little bit.

Audience Size: You will have big trouble running ads or building an audience if there are only a few thousand people in your niche. For substantial growth, target a large market (TAM).

Debunking the Saturation Myth

Contrary to popular belief, saturation is an illusion. Pick niches with lots of “competition” and “saturation” because it indicates high demand and proven concepts. There’s enough money for us all to be successful.

Examples of Profitable Niches

- HVAC

- Roofing

- Chiropractors

- Dental

- Gyms

- Auto Repair

- Web3

- Solar

- Lawyers

- Mortgage Brokers

- Coaches & Consultants

- Real Estate Agents/Brokers

- SAAS

- Insurance Agents

Why AI?

We are now in the new era of artificial intelligence. With continuous exponential advancements, AI infrastructures are 100x more effective (maybe even 1000x) than just a few years ago. But no one is taking full advantage of this.

The truth is, many don’t know how to correctly implement AI. These strategies are extensive and difficult, especially for those who can’t afford to spend 6-12 months studying intensely.

There are thousands of new AI tools released daily, most of which are difficult to navigate. This leaves most business owners stagnant and unsure if AI is even useful to them or their clients.

To save you time and money, I’ll tell you that 99% of them are useless.

Starting an AI agency is an exciting journey, but it requires careful planning and a strong foundation.

Hope this helps someone.

If you have questions, please DM or comment below 👇

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