Oct 7 in General discussion
The four fundamental ways to get new customers or clients
- Paid Advertising: This encompasses platforms like YouTube, Instagram, TikTok, Google, and Facebook, where businesses pay for attention, leads, appointments, and clients. While paid advertising can yield quick results, it often leads to diminishing returns over time.
- Outreach: This includes cold calls, cold DMs, cold emails, and even door knocking. Similar to paid advertising, outreach involves sacrificing resources like time, energy, and money in exchange for attention and, ultimately, clients. This method, like paid advertising, is subject to diminishing returns.
- Referrals: This strategy relies on leveraging existing clients to acquire new ones. Satisfied clients can become advocates for a business, recommending its products or services to their network. Referrals can create "acquisition loops", where one client leads to multiple new clients without requiring additional effort beyond providing exceptional service.
- Organic Content: Creating valuable content, such as YouTube videos, blog posts, or social media updates, can attract and engage a target audience. While organic content is often perceived as free, it still demands an investment of time, energy, and potentially even money for equipment or team support. Organic content, unlike paid advertising and outreach, offers the potential for infinite returns, as a single piece of content can continue to generate leads over time.
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The four fundamental ways to get new customers or clients
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