Sold · arttwork®

Aug 23 in SOLD

Sold

Last weekend I had the pleasure of setting up a booth at a festival in my area. I generated over $5.3k in sales in 8 hours. On top of the sales, I learned a few things:

I had help! I had two people who were just as eager to sell as me. They were just as energetic in the set up and breakdown of it all. They complimented me as the artist with each potential collector that stepped into the tent and picked up the slack on the backend paperwork when I was too busy talking to customers.

I had a variety of products to sell from original art, to giclee prints, to hand painted bags and handmade earrings. So the goal was for every single person who came in to purchase something. The little transactions add up but make sure you have high-ticket items as well. You never know when someone will love your work enough to buy your whole collection. I had a couple who had just moved to the area buy 3 originals for their new home.

Your display matters. Of course start where you are, but if you can, get some walls to hang your artwork. If you sell cards get a stand, lay a rug down, add some plants. Try not to only use easels and a table to lay your products on. The better experience people have looking at the art, the more they'll be able to visualize it in their spaces.

My personal opinion is that business cards are a waste of time. If you have them fine, but what's even better is having signage that they can take a picture of or for you to exchange info in your phone if they are serious about contacting you. Most of all collect their info for the email list. The relationship doesn't stop there. It's only the beginning.

Have fun! Meeting new people means new opportunities to exchange stories. Ask them about who they are and listen you never know who you'll meet.

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