View & Frequency Capping
Hey guys,
During the 7-14 day testing phase at a budget of $300-500/day, what would the ideal view and frequency cap be?
3 impressions/day and 2 views/day?
Or should you also add weekly capping?
I heard that using daily capping only makes it quicker to gather data on ad performance and user engagement, but just want to double check...
Can anyone help me out?
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Ryohn Sen
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View & Frequency Capping
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