Jul 2 in General discussion馃挱
Thoughts on low CPM?
A lot of my campaigns, mainly PMAX, like bidding for extremely cheap traffic, often getting $1-$3 CPM. I'm bidding for customers in the US, so I'm confused why it's so cheap. The CPA is kinda ok, but it fluctuates a lot. Is this CPM too low, and if so, what should i change to increase it?
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Thoughts on low CPM?
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