Sell the click not your product or Service

Never sell your product or service when launching your ads. Always sell the click

Lets play a game.

Let's say we go on Google and search "Divorce Lawyers"

On 1st Ad we see a copy that says "Specialist lawyers assisting people through marriage breakdown and divorce issues" make a booking" Request a quote, Responsible Trusted Lawyers.

And the 2nd ad we see a copy that says "22 ways your husband may be cheating on you. Free report reveals all. Download now. Free PDF. 1000 DOWNLOADS. Usually $69 now free. Ends Soon. Act now

Which one is likely to get a click from you? On ad is trying to sell there product and another one is giving you a free stuff.

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