Wanna Validate Your Event Concept? Here’s how…
One of the fastest and most cost effective ways to validate your event concepts…
…while filling your list with a massive amount of leads…
…and having the ability to mitigate adspend…
…is running your initial event as free and having a paid VIP ticket.
We’d run it exactly like we would for a paid event except the initial general admission ticket is free instead of paid.
Then our goal is to convert a minimum of 5% of GA into VIP directly from the funnel…
…then another 5-10% during the actual event.
This gives you the ability to see how well the concept is hitting on cold traffic…
…while also getting data from those that are getting their free ticket.
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Michael Kelly
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Wanna Validate Your Event Concept? Here’s how…
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