3 Ways to Find Winning Ad Creatives Faster
Ever feel like you're throwing spaghetti at the wall with your ad creatives, hoping something sticks?
Trust me, I've been there.
But what if I told you there's a method to the madness?
A method I call the BNM Framework.
And it’s a foolproof approach to maximizing your ad creatives and helping you create more winners, faster. Let's break it down:
B = Better
Think of this as giving your current winning ads a facelift.
We're not reinventing the wheel, just making it smoother.
Example: Let's say you're a dating coach with a winning video ad.
To make it "Better," you might:
  • Upgrade the video quality
  • Tweak the color grading for more impact
  • Switch out the spokesperson for someone with a different energy
N = New
This is where we get creative.
We take winning angles and give them a fresh spin.
Example: For that same dating coach ad, we might create a new hook:
"What if I told you the key to finding love isn't about changing who you are, but about changing how you see yourself? In the next 60 seconds, I'm going to share a secret that's helped hundreds of my clients find their perfect match..."
M = More
Here, we're not fixing what isn't broken.
We're taking what works and creating variations.
  • Original Hook: "They're not more beautiful than you, they're not smarter either, and they certainly don't make more money than you... However, they have something you don't... A partner that makes them feel seen, heard, and understood... So what do they have that you don't?"
  • "More" Variation: "They're not prettier, smarter, or more successful than you, however they have something you don't... Every morning they wake up next to a man that makes them feel loved unconditionally. And you can't help but wonder... 'What do they have that I don't'..."
The beauty of the BNM Framework is that it allows you to systematically test and optimize your ad creatives.
You're not just throwing ideas at the wall anymore…
You're strategically experimenting, learning, and improving.
By stacking winning creatives, rapidly testing what doesn't work, and doubling down on what does, you'll find yourself with a stack of high-performing ads in no time.
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Michael Kelly
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3 Ways to Find Winning Ad Creatives Faster
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