Sep '23 in Ad Management
Demonstrate Uplift
I don't have much experience running YouTube campaigns, mainly due to my typical clients not having the need and partly due to my own cynicism about their effectiveness. However...
If you do run a YT campaign that creates lots of clicks but has a poor conversion rate but there is a general feeling that there is value to be gained from ad views and gaining new visitors, how would you demonstrate that value?
I'm especially interested in any tips to show how that audience may purchase later through another campaign.
I appreciate attribution can be tricky but grateful for any insights with this type of scenario. 馃檹
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Demonstrate Uplift
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