I am looking for advice on what to do next with our Google ads.
I just received the report from our agency.
Cost: $213.15
CTR: 5.62%
Conversion: 0
This is only week 2, and week 1 with the new LP, but I'm wondering - how do you decide what to do next?
I know it's hard to say without seeing the ads but I guess I'm asking how would you determine what to change - if anything?
Perhaps:
- the ads are generic, low quality
- keywords lack buying intent like "math tutor"
- the page doesn't align with the ads
How could I figure out what the problem is?