Want more engagement on TikTok? Let’s talk about engagement baiting (controversial but effective) 👇🏻🧵
Want more engagement on TikTok? Let’s talk about engagement baiting (controversial but effective) 👇🏻
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What is engagement baiting?
  • It’s when you provoke interaction—likes, comments, shares, reposts—without explicitly asking for it.
  • The goal? Spark reactions that boost engagement and push your video further into the algorithm.
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Why does it work? Comments are one of TikTok’s strongest engagement signals.
  • Users can comment multiple times.
  • Controversy or curiosity sparks conversations.
High engagement = more visibility in the algorithm.
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How to use engagement baiting effectively:
👉 Mispronounce a word:
  • Say something wrong (intentionally).
  • Example: Pronounce “pecan” differently or mix up a celebrity’s name.
  • Viewers love to correct mistakes—they’ll flood the comments.
👉 Misspell text on screen:
  • Deliberately add a typo in your captions or text hooks.
  • Example: “Top 5 Beaty Tips” instead of “Beauty Tips.”
  • Watch the grammar police arrive in the comments.
👉 Hide something in the video:
  • Add an object, word, or subtle “mistake” that viewers are likely to notice and point out.
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Advanced strategy: Use an alt account
1️⃣ Post a comment on your own video from an alt account
2️⃣ Make it controversial or an unpopular opinion. Example: “This album is the best of the year, no debate.”
3️⃣ Sit back as people argue in the comments.
💡 Why it works: The debate generates a high volume of comments, boosting your engagement rate and video views.
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Is this controversial?
Yes—but it’s also effective.
Creators use these strategies daily to boost their engagement without viewers realising it’s intentional.
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Should you try it?
Engagement baiting isn’t for everyone, but it’s a clever tactic to experiment with.
✅ It works especially well for:
  • Content that invites opinions (e.g., rankings, reviews).
  • Content with built-in curiosity or controversy.
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Give it a go! Start small:
  • Add a subtle typo or mispronunciation in your next video.
  • Test the alt account strategy if you’re feeling bold.
Let me know how it works for you! What’s your take on engagement baiting—smart strategy or too controversial? Share your thoughts below! ⬇️
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Ethan Edwards
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Want more engagement on TikTok? Let’s talk about engagement baiting (controversial but effective) 👇🏻🧵
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