How To Use Keywords in TikTok to Get Seen 👇 · ACE Growth TikTok Masterclass

How To Use Keywords in TikTok to Get Seen 👇

We've spoken quite a bit over the past few days about how we find the keywords we need to be targeting if we're trying to break into/grow within a particular niche.

Now it's time to figure out where to use these keywords so you get the results you're looking for:

Description: Use your target keywords in the video’s description. Just keep it natural, don't stuff them in, aim for two or three closely related keywords if you can.
Voiceover: Yep, TikTok can tell when you say a keyword in the video’s voiceover (and the text-to-voice function makes it really easy to add one).
Animated captions: Videos that reinforce the spoken words with a text overlay tend to do well, and this gets you even more keyword visibility to boost your search potential.
Hashtags: Their importance are kind of dying down, but it’s still another place you can pop your target keywords and send a helpful signal to the algorithm.

FOR EXAMPLE, if I'm creating about the 10 best Rolex models currently in their catalogue, my keywords would be 'rolex 2024', 'best rolex models', 'rolex'.

⭐ My description could be: These are the 10 best Rolex models in their catalogue in 2024.

⭐ In my voiceover I'd include an intro where I can include these keywords, then as I go throughout the watches I can include 'this is one of the best rolex models because'.

⭐ My animated captions will reinforce what I'm saying in my voiceover, but I'd make my keywords pop in red so they're easier to see.

⭐ Finally, my hashtags would be something like: #roles #bestrolexmodels #rolex2024 and I might even include some names of the models just to give it some extra context.

It's important to keep testing how you're applying your keywords so you can see what TikTok is preferring for your niche!

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