3 Ways To Find Content Ideas (That Target What People Are Looking For!)

TikTok definitely rewards creativity, but sometimes you've just got to find what people are looking for in your niche, and get yourself in front of them. That's the way to almost guarantee views.

Using keyword research (a core part of TikTok SEO, which we're currently mapping out a course on), you can do exactly that! Here are the 3 most successful ways to do so:

🔎 Use the TikTok search bar

Here's how:

Open the app and click on the search bar.
Type in a root keyword or topic.
Make a note of the autocomplete suggestions that come up.
For more, type in your root keyword plus ‘a’ and then work your way through the alphabet, noting down relevant suggestions.

🔎 View TikTok Creative Centre’s keyword insights

TikTok has a Creative Center full of advice and tools for businesses and creators, because they want to help us succeed (so they succeed).

This includes a Keyword Insights tool that gives us keyword suggestions based on advertising data when we enter a topic/theme.

It currently has limited data (and limited helpfulness) but we expect the feature to improve as TikTok observes the rising interest in search optimisation on the platform. Top tip: select the wordcloud function & sort by CTR, it gives much better insights.

🔎 Look at your creator search insights

This is arguably the most effective way to find content ideas. Type ‘creator search insights’ into your search bar in the app and you’ll see searches TikTok thinks are relevant to you. Swipe right to explore more topics.

This will surface topics that are searched for often. Topics can be sorted by category (like tourism, sports, and science) or For You (topics related to the type of content you create). You can also filter for content gap topics. These topics are searched for often, but aren’t featured in a large number of videos on TikTok (so you can hopefully get a larger share of the views).

Do you currently use keyword research in finding content ideas? Fill in the poll to let us know!

Yes, all the time

Nope, i didn't even know it was a thing

5 votes

3 comments