How to become Category King in a Red Ocean

Hey guys, if you were to enter a 'saturated' niche that you understand well all over again, with the goal of 'becoming the category king' in mind:

How would you approach it when you have no case studies?

How would you position yourself & your unique mechanism?

***I know: Get a few clients charging little to nothing to get case studies, but on top of that, what would you do?

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