Caught myself wondering something the other day: What’s the difference between good and great? In my opinion, it’s the difference between 1st and 2nd place. But it’s not a small gap. It occurs SO rarely, that a great person is inarguably recognizable. Interestingly…. The difference between good and bad is less than that between good and great. “Good” can become a successful product. It can generate millions. And an incredible life. But “Great?” “Great" generates a cult-like following and changes culture in a way that is irrevocable. It disrupts the world. It’s the difference between sacrificing 1 Saturday to meet with some customers, or putting a late night in 3-5 times a week. Or sacrificing Thanksgiving, your own birthday, vacations, movie night with your little sister, your 8 hours of sleep, and the “good” relationships and people who hold you back. “Great” is not 1% “Great” is 1 in a billion. “Great” happens once in a generation. 0.00000000000001% And so, I don’t casually say, “be great.” …considering how few have ever achieved that status. But the crazy thing? Everyone COULD be great. Like David Goggins says, even the most hard-working people typically only tap into 40% of their potential. And becoming “good” at your craft is something to be proud of. Maybe you want some balance in your life. That’s okay. Because there’s arguably a psychotic nature to the true “greats.” Elon Musk… Albert Einstein… Alexander the Great for goodness sake. Because greatness requires a certain “poorness.” Poorness in sleep, poorness in spontaneity, poorness in security, poorness in relationships. Because greats prioritize 1 thing, and 1 thing only: their craft. Not a person, not a hobby, not a lifestyle. They neglect every aspect of life that the majority of people deem as “important.” But that’s “Great.” And pure, psychotic, indomitable, commitment allows the world to make a leap once a generation. And for that sacrifice, the world is in debt.

What an honor to have @Atena Pegler share her story today. I was blown away by the fact that this all started this project less than 12 months ago. If you were in the call, you heard how she found her business, became an expert in AI, and has now scaled her new business to 7-figures, while simultaneously claiming the #1 spot on the Skool Games leaderboard. 🏆 If you're wondering what the missing piece in your business is.... Or how to market your offer... Or how to bring in leads with no copywriting experience... She made an offer to this community that she is not offering to anyone else after today. Check out the recording here: https://us06web.zoom.us/rec/share/UE73FO-UYYNYeFh0T_xMxQyUEHNmQEzEbeRWkpYW2FqtS52J7s2wyb-KxobqhdI.Tu9ZEhcrPMIkLBpq Passcode: SDY@qM40 The future is here. Are you coming along? P.S. Comment if you join, and I'm hosting a private mastermind for anyone who gets their spot while it's 92% off

Matthew Thompson asked me this question a couple months ago.... And I gave him a crazy answer... "Max Perzon" I then proceeded to gush for 10 minutes about how much I loved skool and how cool it would be to write for someone that was helping to grow the platform. Turns out Max was in the room. And Matthew said, "We're going to introduce you to him." After a moment of panic and I walked up and shook his hand. Its been crazy cool contributing to his brand however I can sense then. Moral of the story? Figure out who your dream client is, because they might just become your real client. Drop a comment below of an influencer, coach, or artist that you would like to collaborate/work with 👇